We create, build and maintain brand influence and online personality. We engage with millions of people across our clients’ social communities and have relationships with online influencers. Our expertise in social platforms and analytics adds value to our service offering.
At BIP Media we believe in influencer marketing through visual social networks like Instagram, Pinterest and Youtube. Social is the new word of mouth, and leveraging social influencers has become a necessary marketing line item in every fashion and image-conscious brand.
A recent McKinsey study shows that marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate. (Source: Forbes)
BIP Media has invested resources in digital industry intelligence and data analysis. Our reports show you clearly how our efforts connect to key performance indicators in your business. We provide detailed analysis on paid, earned and organic media placements and point out what is not working and opportunities for improvement.
We begin by conducting structured interviews with the objective of learning as much as possible about the Company, Customers, and Competition.
Based on the audience segments, we develop campaign creative that specifically addresses the wants/needs/demands of each segment.
This is where we put it all together. We create your Audience Segmentation Strategy and Campaign Creative Brief and once approved by you, we build the campaigns to spec
Once the account is set up that's where the real work begins. We have laid the groundwork for a successful campaign and now we get to work testing ads, targeting options, devices, placements and much more to produce a continually improving, highly successful campaign.