Social Media Management

Social Marketing

We create, build and maintain brand influence and online personality. We engage with millions of people across our clients’ social communities and have relationships with online influencers. Our expertise in social platforms and analytics adds value to our service offering.

Influencer Marketing

At BIP Media we believe in influencer marketing through visual social networks like Instagram, Pinterest and Youtube. Social is the new word of mouth, and leveraging social influencers has become a necessary marketing line item in every fashion and image-conscious brand.

A recent McKinsey study shows that marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate. (Source: Forbes)

Metrics & Reporting

BIP Media has invested resources in digital industry intelligence and data analysis. Our reports show you clearly how our efforts connect to key performance indicators in your business. We provide detailed analysis on paid, earned and organic media placements and point out what is not working and opportunities for improvement.

OUR METRICS AND REPORTING OFFERINGS INCLUDE:

Campaign Reporting
Integrated Marketing Modeling
Web Analytics

Expert Facebook & Instagram Ads Management

Step 1: Research

We begin by conducting structured interviews with the objective of learning as much as possible about the Company, Customers, and Competition.

Step 2: Creative

Based on the audience segments, we develop campaign creative that specifically addresses the wants/needs/demands of each segment.

Step 3: Account Build

This is where we put it all together. We create your Audience Segmentation Strategy and Campaign Creative Brief and once approved by you, we build the campaigns to spec

Step 4: Optimization & Management

Once the account is set up that's where the real work begins. We have laid the groundwork for a successful campaign and now we get to work testing ads, targeting options, devices, placements and much more to produce a continually improving, highly successful campaign.

Social Media Advertising Costs

Management Fee

Our social media advertising cost ranges from $600-$2400 per month on average. This price varies based on the amount of advertising channels. Please note that this price is our fee to manage your advertising campaign. It includes the development, management, and optimization of your campaign. It does not include any advertising dollars to run paid ads on social media. It does, however, compensates us for the time it takes to manage your campaign. You will have a well-trained and experienced social media manager assigned your account who will run your campaign and report the results directly to you. The value of this service is that it will save you time, money, and allow you to focus on more important aspects of your business.

Advertising Dollars

You must have an advertising budget if you use our social media advertising services. We do not bill you for your advertising budget, but will develop and manage your advertising campaign. We recommend spending at least $600 on any paid advertising campaign to build traffic and conversions. However, typically the more you spend, the more results you will get. We have many clients who spend thousands of dollars on traffic and conversion advertising campaigns. We will consult you through this process once you sign-up with us.

Setup Fee

There is a one-time setup fee of $180 associated with our social media advertising service. This fee compensates for the time to set up your campaign for service. It includes setting you up in our analytics software, social media systems, and creating any necessary advertising accounts and social media pages.